Google alerts why

Again, it's not that my name isn't getting cited anywhere; a simple Google search verifies that it is. If you want to check if you own Google Alert is catching everything, do a search on your chosen query and change the time frame to "Past week" or "Past month. Has anyone else experienced similar problems with their Google Alerts? Share your story in the comments. And feel free to petition to Google to fix Google Alerts!

Likes include wine, karaoke, poker, ping-pong, perfume, and poetry. Home Blog. Patrick Whatman 11 min read. Alerts will give you plenty of valuable information — for free — with very little effort.

To do this, we need to start with a question…. It's not a trick question. Even though we firmly believe that Google Alerts aren't enough anymore , there are still pretty good reasons to use the tool.

It's free , It's quick to set up, and you can use it to supplement your other tools. This is always the place to start with any marketing strategy. You need to know why you're doing something to make sure you're doing it right. The biggest reason why any media monitoring strategy fails is that people don't know what they want to achieve.

They just type in a few keywords - their brand name, their own name - and then hope to find something amazing. First you have to figure out what you want Google to track for you, and what you're hoping to achieve. Your goals might include:. You won't get social media results. If you want to know what's said on social, you'll need a social listening tool. And given how important social media marketing has become, this could definitely be important to you. Also, Alerts will not show you any analytics or reports.

Alerts is far more simple, and there's no platform or app to log into. PR management — Meltwater News is a full solution aimed at PR and marketing professionals for both inbound and outbound coverage. The product covers news features, online media monitoring, and delivers breaking news about your brand from more than , news publications, including some social sources like Twitter, Facebook, YouTube, and blogs in the form of daily alerts.

Prior to Colabo, Yoav was an executive at VMware in charge of Product Marketing for the data center management product suite. We may collect cookies and other personal information from your interaction with our website.

For more information on the categories of personal information we collect and the purposes we use them for, please view our Notice at Collection. Become a Member Sign In. General Newsletters Got a news tip? Free: Join the VentureBeat Community for access to 3 premium posts and unlimited videos per month. Like Google Alerts, you can filter by result type and set the quantity and frequency of alerts you want to receive. Talkwalker offers paid upgrade options if you want to expand your analytics or access reports and a consolidated dashboard.

Mention tracks keyword use across blogs, social media, news sites, forums, and review sites. With its advanced keyword search tool, you can track multiple keywords or complete phrases and exclude terms from your search results.

Narrow your search further by using source, country, or language filters. You can block specific sources or choose only to search certain sites.

It also has social media analytics and reporting capabilities and a scheduling feature to help you plan and publish social media posts. Awario offers real-time results from all major social media platforms as well as forums, news sites, blogs, and other sites around the web. It includes additional insights into how your keywords are being used, allowing you to sort by sentiment positive, negative, or neutral and track keyword usage changes over time.

The dashboard also offers keyword analytics, including sentiment analyses and how sentiment has changed over time. Sendible is designed for teams. Assigning alerts to specific people allows them to respond to the comments or messages right away. This instant-response capability is a distinct advantage over the more passive Google Alerts, and it is invaluable for brand reputation management. Brand24 is designed for tracking mentions of your brand or product, but you can also use it for competitor or keyword monitoring.

It searches blogs, forums and message boards, news sites, social media, review sites, and more, and offers a sentiment analysis for each mention it finds. When reviewing this data, you can analyze a set period of time rather than only viewing recent posts.

Sprout Social is a social media management platform with a robust social listening tool. In addition to basic keyword tracking and sentiment analysis, Sprout Social suggests related keywords and hashtags. If your main focus is social media, you can narrow your search to just hashtags and filter out general mentions of a term.

Sprout Social also enables you to look at general topic trends in your industry to identify potential new content lanes. Its analytics show how engagement with a topic has changed over time, and it identifies the most popular sub-topics by highlighting high-engagement related keywords.

Sprout Social goes beyond just keyword alerts. It offers tools for scheduling and publishing social media posts. Brandwatch is a consumer intelligence platform that offers keyword tracking and analytics, with both historical and real-time data. Track how topic trends have changed over time and break down conversations into subtopics to look for relevant niche or long-tail keywords. You can even dig deeper into sudden changes in mention volume and see what caused the change, such as a sudden spike because of a viral tweet.

Brandwatch24 is designed more for teams and larger businesses than for small businesses or individuals. In addition to the social media and news sites, Meltwater also monitors print media, videos, and podcasts for discussions of your company or keywords. The company has a mobile app so you can track your results from anywhere.

Sign up for email alerts and mobile notifications for when your keyword is mentioned. Meltwater includes features for campaign planning as well as keyword monitoring and may be too expensive or unnecessarily extensive for small-medium businesses. SEO is time-consuming. Even once you publish a great article, it can take around 10 weeks to see traffic build up from backlinks.