How is unique visitor calculated

Unique visitor identifiers are typically stored in a browser cookie. A new unique visitor is counted if they perform any of the following:.

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View all learning options. Search Results. Community home. Advertising Cloud. Audience Manager. Campaign Standard. Experience Cloud. Experience Manager. Experience Platform. View all communities. Feedback Panel. A unique user i. Counting the number of unique users on your website accurately is a challenge for any web analytics consultant. Utilizing cookies is one option as is checking user IDs or any log in information available. Combine the data available to get the best estimate of unique user data possible.

Note that when doing access analysis on mobile phones, the measurement standard for sessions and unique users differs from program to program.

The number of sessions recorded by analytics software reflects how often a single unique user visits a specific website from their browser over the course of a set period of time. This data is used to measure the popularity of a website. If the number of unique users increases, that means that there are more new unique users browsing your website. A new unique user or new visitor refers to a user who has visited a website for the first time.

What do the different metrics visits, page views, unique visitors, etc. Modified on: Tue, 21 Sep, at PM. Here are definitions of metrics used in Siteimprove analytics: Visits: A visit is defined as a series of page requests from the same uniquely identified visitor with a time of no more than 30 minutes between each page request. Page Views: A page view is a count of how many times a page has been viewed on a website or the chosen group within the chosen period of time. All page views are counted no matter how many times a user has visited the website in the chosen period of time.